IN TODAY'S ISSUE โ
- ๐๏ธ TL;DR โ I'm making some changes to my social media strategy in 2026. โ
- ๐ซถ There's a new feature in Soulcial Suite to give you feedback on any assets you want reviewed!
- โจ The latest creator news you need to know
- ๐ค Opportunities to get support from Soulcialmate
Hi Reader,
Last week, I mentioned that a 2026 plan has been living rent-free in my head, and I'm really excited to share it with you.
As I've talked about in this newsletter, Instagram specifically has been feeling really challenging for me to get the results that I want, and it's been harder + harder for me to want to create.
That's when I knew that something had to change.
So, I'm making two huge changes to my 2026 social media strategy:
๐ฅ I'M COMMITTING TO ONE WHOLE YEAR OF POSTING LONG-FORM ON YOUTUBE
For two reasons: 1) I am working so hard on content for Instagram that has a very short shelf life in comparison to YouTube videos, and 2) I want to tap into a completely new set of creators who may be interested in my services.
My goal is to post one YouTube video per week for all of 2026 (which I do realize is quite the lofty goal for someone who's about to have a newborn, lol), so I'm doing a ton of prep work now to make sure we're working plenty far in advance.
PROS + CONS
- Pros: More of a shelf life on my content (makes my hard work feel more "worth it"), a whole new audience to tap into, more opportunity for brand partnerships on YouTube, potentially getting monetized on YT?, learning more about YT to be more helpful as a coach, etc., potential new customer base for Soulcial Suite
- Cons: Having to hire an editor (I'm not delulu enough to think I am going to prep, record, AND edit these with a newborn lol), having another platform to post on, what if it doesn't work??
Clearly, the pros outweigh the cons.
๐ I'M SHIFTING MY CONTENT PILLARS
A lot of creators get really scared to do this because they think that everyone is just going to unfollow them if they start talking about a different topic, but my plan is not to abandon my current niche.. It's to shift it.
I mean, look at the evidence from just the last month of experimenting. My motherhood + dog content are wildly outperforming my typical content creator content in most cases. How can I ignore this?
PROS + CONS
- Pros: I have so much more room to play with new content concepts, I'm giving my audience more of what they want, I'm letting people to get to know me more as a human/more of the things I'm interested in, more potential brand partners in the mom + dog space, I'm feeling more motivated/excited/happy creating this content, this content feels fresh/new/inspiring to me vs. feeling like I'm always saying the same things with my creator-only niche
- Cons: Will I confuse my audience by talking about all three topics? Will I lose out on potential new Soulcial Suite members? (but not even a con bc hopefully I'll be getting them from YouTube too!)
Again, clearly the pros outweigh the cons.
What do you think? Am I making the right choice?
WHAT I NEED UR HELP WITH: How are we coming up with SEO-focused titles for YouTube? Is there a service y'all love? Is there a ChatGPT prompt I can use to see what's trending? Do I just use the YT search bar and take a guess? This is the most intimidating part for me!
IN THE SPIRIT OF TRANSPARENCY
We're publicly growing
our creator membership
Last week in Soulcial Suite โ the creator community that supports you in running your creator business and landing more consistent brand partnerships โ we launched a brand new feature that comes free for all our current Soulcial Suite members (and those who join us!) The Feedback Lounge.
This feature allows members to submit any assetsโmedia kits, brand pitch emails, content scripts, rate cards, etc.โfor personalized review by our team (privately or posted in the Suite for others to learn from, as you see above with Amy's media kit).
Creators no longer have to wonder "is this good enough" and can instead get personalized, detailed feedback anytime they need it. ๐ค
JOIN US IN SOULCIAL SUITE
THE SOULCIAL SCOOP
Social media news
creators need to know
๐ Instagram adds watch history for Reels โ Like on TikTok, youโll now be able to go to your watch history to see all of the videos youโve viewed on the app in the past 30 days.
๐ YouTubeโs Studio chatbot has been built to answer data-related questions โ It can help gather insights on what your community is saying, break down your analytics, and give inspiration on new video ideas.
๐๏ธ Instagram introduced its new โTabsโ options โ According to Moseseri, โThe first is still Stories and Feed, Reels is the second tab, DMs are third, and you can now swipe between tabs.โ
FOSTER, RESCUE, ADOPT
Adoptable Pet of
the Week
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ADOPTABLE TEDDY
I'm not sure if I ever told you this, but I have an unhealthy obsession with German Shepherds. ๐ I had one when I was really young, and it's been my dream to have one of my own one day. I think that's why I loved River so much when I saw her โ she's got some serious GSD ears!
SO, when Teddy came into Billie's Buddies, I screamed! The rescue's owner actually specifically won't let me foster him because she knows that I'll keep him (and with a newborn on the way, that's sadly not an option), lol.
SOOOOOO we all get to enjoy Teddy from afar instead ๐
He survived getting hit by a car AND parvo, what at trooper!!
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BE A BETTER CREATOR
Grow & scale
your creator biz
๐ค You should be negotiating your brand deals โ Offering a brand packaged deals landed me a $3.5k partnership.
๐ผ Are you the manager or CEO of your business? โ Yes, there's a difference and yes, you should want to be the CEO.
๐ถ Do you need to post exclusively about your niche? โ Spoiler alert: you shouldn't feel like you're having to exclude parts of you and your life to fit into a "niche."
THIS WEEK'S TRENDS + CONTENT IDEAS
As part of our $14 content membership, SuiteLite, we serve you multiple content ideas and trends every week, along with personalized prompts. Plus, you'll get access to SuiteBot, our custom-made creator ChatBot, to help you customize each concept in one-click.
Here's a taste of the concepts we shared this week ๐
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๐ก CONTENT IDEA: "Rating ___ + how ___ they were"
Format: Carousel or Video
How-to: Choose a category of things youโve done, bought, experienced, or triedโand pair it with a second rating scale that adds depth, humor, or emotion (ex: how scary, how expensive, how unhinged, how freeing, etc.).
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๐จ TREND ALERT: "Aren't you worried?"
Difficulty: Medium (needs 2 people + camera person)
Commitment: 5 minutes
Type: Trend
TikTok Audio | Reels Audio
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WEEKLY PAGES
What I Read
This Week
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KISS OF THE BASILISK BY LINDSAY STRAUBEโ
โ*still reading*
I'm about 10% of the way into this book, and I'm hooked. However, I can already tell this book is going to be raunchy AF and SO WEIRD - which I kinda love ๐
Will report back next week ๐ซก
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GET THAT BAG $
Brand Partnership
Opportunities
Each week, we source incredible brand deal opportunities for you from all over the internet.
Join us in Soulcial Suite to see the full list! We typically share about 5-10 opportunities per week inside (many that are not platform-based as many of these are).
YOUR NEW CREATOR BFF
Meet Our Soulcial Suite
Creator Members
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I'm a copywriter, sourdough maker, and the nerd behind the emails at the Soulcial Suite.
Iโve always been into languages, but now my translation skills are used to turn the jumble in a business owner's head into meaningful marketing.
I've worked alongside many creators and love getting to peek behind the scenes to help you grow your business with your words.
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Get to know Anika ๐ฏโโ๏ธ โ
โ๐ฎ Favorite Food: Croissants
โ๐๏ธ Favorite Movie: Pride & Prejudice the BBC version
๐ Favorite Place Traveled To: Always Paris or Freiburg where I used to live!
๐ง Current Snack Fixation: Sour patch kids...or carrots and ranch (and no, I'm not just saying that)
๐ฉโ๐ป Current Job Title: Email Copywriter
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