IN TODAY'S ISSUE ↓

🎙️ TL;DR → how finding out another creator got paid double for the exact same campaign completely changed the way i priced myself. plus! i'm sharing the new FAIR Pricing Calculator that takes the guesswork out of setting your rates. ​
​🫶 it's not too late to join my 'summer school' in partnership with Manychat about how you can level up your profile
✨ soulcial suite members are absolutely crushing it with partnerships and growth this week!

this week, we're so excited to welcome Shanti and Nathalie to Soulcial Suite!

back in 2018 when i first started posting intentionally on instagram, i was getting soooo many low paid deals (obv thought i was hot shit at first but then realized i was getting ripped off lol ANYWAY)

$100, $150, i was just happy to be making ANYTHING

one of my first "bigger" brand deals was when i was at about 10k followers back in 2019 or so. raw sugar, the bodycare brand, reached out about doing a partnership for a new product.

i knew they were a more well-known brand and were working with a ton of creators, so i decided to shoot my shot and tell them my rate was $250.

they instantly said yes!

i was feeling amazing after landing my biggest deal yet, and got to talking with one of my close creator friends who ALSO got asked to be a part of the campaign..

(this is just one reason why i love having a community of creators to lean on *ahem soulcial suite ahem* ANYWAY)

we had the same follower count, same quality content, same basically EVERYTHING

and she landed the SAME DEAL in the SAME CAMPAIGN for $500!!!!

EXCUUUUUSE ME!!! i was so mad!!!

i remember thinking that from that moment on, i wasn't going to do anything for less than $500. that would be my new rate.

and guess what? i landed deal after deal at that $500 rate 💰

then, i started to try $700, then $900, and so on until i hit my current rate: $2k/reel

back then, there was no real "calculator" or "rules" - you just threw out a number and crossed your fingers and toes lol

but as i started to work with more and more creators, i figured out a formula that was working really well for all of us!

that's where my FAIR pricing method came in. it started off as a worksheet up until last week, when i turned it into an actual living, breathing CALCULATOR!!!

needless to say, i am SO excited for you to give it a try. go on, give it a go!!

feel free to hit 'reply' and share your rate with me!! i wanna hear your thoughts and share in the excitement!!

p.s. icymi last week: i am hosting 'summer school' in partnership with Manychat 📚 last week was our first session and the feedback has been incredible. you can join me today at 9AM PST/12PM EST and again next week at the same time for the final session ↓

​ ​ you're working so hard on your content, but maybe it's time for a profile glow up ✨ summer school is in session for two more weeks where i'll teach you everything you need to know about making your instagram profile irresistible to potential brand partners + clients 🪩💰 ​ RSVP for free

💰 WHAT CREATORS ARE CHARGING:

creator rate check

WANT ME TO AUDIT YOUR RATE NEXT WEEK? FILL OUT THIS 3-QUESTION FORM.​

KRISTA @KRISTA.STUCCHIO​ OUR FAIR RATE BREAKDOWN: Followers: 25.6k Audience Targeting: very targeted Influence + Engagement: 4.04% Reach: HIGH! Foundational (4-5% of IG follower count)​ 4% × 25,600 followers = $1,024 Audience Targeting ​15% bonus (highly targeted) → $1,024 × 0.15 = +$154 Influence + Engagement​ 10% bonus (avg. engagement) → $1,024 × 0.10 = +$102 Reach ​20% bonus (high!) → $1,024 × 0.20 = +$205 TOTAL RATE: ~1,485+/IG Reel

DIY CALCUATE YOUR RATE USING OUR FAIR PRICING CALCULATOR HERE.

🗞️ THE SOULCIAL SCOOP

social media news creators need to know

📊 youtube is testing out an updated ui for youtube studio → they are trying out an “insights first” experience in youtube studio on desktop to help creators identify trends and give more insight into content performance

🤖 instagram will charge for ai access → mosseri said that they currently have a cap on how many times users can use ai features so they’re creating an option to subscribe to get access to more

💬 instagram added more ai-powered language translation options→ now you can automatically translate reels content into Japanese, Korean, French, German, and Italian, in addition to the existing language options

🐶 FOSTER, RESCUE, ADOPT

adoptable pet of the week

ADOPTABLE (PAULA) DEAN thanks for being so hype about our newest foster, dean! you guys love him and his dumb little face lol dean just hasn't rolled off the tongue for me, so i started to call him paula dean jokingly, and somehow "paula" has stuck and i now refer to HIM as paula lol he's SUCH a cute boy!! help me find his forever home!!

🪩 STRAIGHT FROM KRISTEN'S DESK

life lately

💰 GET THAT BAG

creator brand deal opps

💡 enbrighten is looking for creators on tiktok or instagram for their holiday campaign​​
​👟 creators on tiktok and instagram, taos is looking for you
​🥤 cove soda is looking for lifestyle, family, and target-focused creators​

💻 SUITE CREATORS WHO SLAY

wednesday wins

let's celebrate Soulcial Suite members who have had big wins this week:

WHAT'S NEXT: